13 May 2008
Could HBO content be coming to iTunes?
Appletell – There are reports that within the next couple of weeks iTunes will be host to some of Time Warner’s HBO content. What’s interesting about this deal versus any other iTunes content agreement is that Apple has supposedly agreed to a different pricing structure than the rest of their deals. According to an article at Portfolio.com, “One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content. [A]nother is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive.” However, as usual, Apple [...] read more


Internet